Park Rose Hedge Inc

Super Fine Application Software, Where's the World's Best?  

Copyright Park Rose Hedge Inc (c)2001 by Park Rose Hedge Inc

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Getting The Best Software in the World! By Stephen R. Castle

Hello World!

Check it out.  Now I believe this Internet thing is going to be big some day.  And I've been wondering, "Why do some businesses become successful?"  So I decide to start a web site to try to find out why.  This may never turn out to be a very big thing, but I'd like to know if anyone is interested.  And it will give me a chance to formulate my own ideas.  Also it will let Mom get to read about my current project. Hi mom!  Truman, maybe print this for her!

Seek out the best of the best.  Go to their offices or homes.  Listen to business owners tell you what they do.  Watch them while they work.  Work with them, and then you will soon discover something wonderful.

Every successful person I've ever worked with or interviewed who built a successful company and acquired wealth did so through a combination of many different things.  But there is one thing.  And I have found only one thing that separates the #1, very best of all the best in any field.  That one single difference is that each of these people have developed a set of business procedures which first and foremost allow them as individuals to independently earn many times the amount of money made by other people in the same or similar business areas.

Without exception, each and every individual had developed a relatively simple plan.  A detailed set of procedures which, when followed and modified over time, made them successful and wealthy.  But almost all of them wanted more.  They wanted to go beyond just individual success.  

They honestly and sincerely desired to make others successful.  And in so doing dramatically increased the wealth they started themselves.  Some people like Stanley Bressler have famous names.  Others like Sandy Mason, although equally successful in life have names that are not household words.  But they all had learned the secret.

This is how it works, and this is what I have found.  And after it spills over, it touches the lives of many other people making most of them secure, some of them very comfortable and a few people rich. 

An individual discovers a way to make money.  It may be a small retail store.  It may start in a small doctor's or dentists office.  The person may be a manufacturers representative or a sales agent for a big or small company.  It may be a bond trader, stock broker or banker.  It may be an investment banker or an auctioneer.  It may be a carpenter or a plumber or a machinist.  It does not matter, the business.  The secret to success that I have found, of the #1 people in their fields is always the same.  First it begins with a best of breed business practice that allows one individual to rise to the top position among their peers.  That person then continues to attract and retain patients, or customers or clients, or guests or dealers or whatever it is that is the reason he or she gets cash flow.  Finally at the point where a person may be working over 40 hours per week, and often way over 40 hours per week, that person desires to make a change to allow themselves to live a more balanced life.  And that change is to add employees or contractors or other people to help that individual attract and retain new business and deliver the same or similar products and services using procedures already developed, tested and working in place.  Repetition leads to automation.  If you do the same thing over and over again long enough, you will become good at it.  And you will become fast at it.  But never forget that practice makes permanent.  And if you do something wrong, long enough, then you will have to unlearn, before you can start to get on a new track again.

Now where do computers come into all this.  How can voice and data communication systems make a difference?

Well the absolute truth of the matter is this.  A phone and computer system can make a good system better, a slow system faster, but a bad system worse.

The system may be business neutral, it may increase the productivity of every individual in the company or it may bring the company to the brink of destruction.  It depends on one simple thing.  Is the computer system done right?  Is it a good fit?

Now I already know exactly what you're thinking.  If I were here talking to you, you'd say what does  "done right" mean?  There are lots of very good computer guys and gals out there.  But there is no agreement.  One person says one thing and another person says another.  Ask 10 people, you get 10 answers.  Some say custom.  Some say canned.  Some say a combination.  Some say free software.  Some say buy the most expensive software.  Many choose software in the middle price range.  What software is the best for my business.  Some business owners ask, "Since I've got limited resources, what software gives me the most for my money?"   My recommendation, if you can not find application software that runs in a web browser now, then get some free software from or  and try it for a while, in you web browsers.  It is just a matter of working at it.  Eventually  you will be able to buy what you need, have written what you need or find what you need, free on the web.  Keep coming back to my site.  Bookmark it now  I can help.  Email Or if you just can not wait to get started, and you have a service business but also sell parts or products, spend two hours here! It is all web aware. You can use the 20 user version free for 30 days to try it out. Then if you like it, give them $14.95 per month. They host the servers. They secure your data and keep it backed up. Great way to get started and see a little bit about what has changed. Anybody in your company can bill their time to any customer, in an instant!

But while your are wrencing with this decision to select and impliment new software to run your business, keep a close eye on this one simple glaring reality. You will do it once and do it right or else you will be forced, by necessity to do it over. Now of course there are really no hard and fast rules as it is true that one size does not fit all. And clearly there are some exceptions. For example if your software is really bad. In fact so horid you are almost dead. Then that might be an exeption. Maybe you do need to take an interim step just to get someting up and running. But never loose sight of this simple truth. When you select business software, you will do it on the web or you will do it over. Never let anyone snooker you into thinking that some silly client server application that runs on the windows desktop is going to solve your problem. These are only temporary stop gap measures, no different than a character based 80 by 25 screen that can be used to process orders. But for a moment lets assume that you are beyond that point. Imagine that you do have software that is working and you are running your business, and growing. And your problem is not to go from nothing to someting. But from someting good enough. To someting dramaticly better. If that is where you are. Then I might be just the guy you should talk with for a while.

Park Rose Hedge Inc is an architect and a general contractor which designs builds and impliments certain types of voice and data communication systems. In the past we have been very involved in the field of selecting and customizing application software, and integrating it into system software and hardware to provide solutions to our customers. For a number of reasons, late in 1991 we went out of that business. Our practice became limited to the design, construction, implimentation and on going maintanance of voice and data communications, but we provided only the voice and data hardware, system software and data communications. Instead of providing the application software we partnered with a smal group of application program developers, supporting their implimentation of the application software - order enter, inventory, purchasing, light manufacturing, retail point of sale, medical and wholesale distribution. This worked out very well becasue at the same time we were specializing in that area, all of the people we we were working with, were going out of the business of selling computers and servers, because it was not profitable for them, and they found it hard to concentrate on more than just the application software. This was perfect for us becausewe did not compete with our partners in their area of application software. And they no longer wanted to sell the products and support services we offered. So business pored in and life was good. We went out of the business of application software primarily because we found we were able to make more money working in other areas. But most recently things have changed. And that change is that there became far fewer oportunities to partner with application software developers because they were either going into different businesses, becasue they were finding it hard to become profitable -- or they sold the businesses to partners that chose to try to integrate into the new company, the business of system software and hardware implimentation. The small guys got big or went away.

But most recently we have become very, very interested and have began again to focus on application software again. This is becasue open source and the rise of PHP and XML have created a new and wonderful kind of application softare that is being build with public domain projects on the web. The tools are world class and getting so much better by the day, and the rate of change is so perfasive, that the future impact in the next few months boggles my imagination. I can not concieve of any new system, which will be competative in the near term future, that does not rely primarily on open source and the open source community, to help create the application software of the future. Now many people believe Bill and his Prisident will be able to do it with .net, but I think there is a better way. The solutions of Microsoft right now are squarly focused on the customer base that is now using oracle. There is a huge gap that may not be able to be filled with using the .net tools, which may not be right for smaller companies for at least 3 or 4 years. This is becasue the tools are much too complex and ofisticated to allow short (12 week) implimentaion times. There are learning cures which approch 2 years, just to get up to speed with this huge new marshmellow. You try to work with it and a bad thing happens. It is deceptively easy at first glance. You have hope for the future. You believe it will solve your problem. But as your project scope approchaes 500 rpoets and 1000 screens thw awfull truth hits you. You will not be done in 2 years. And you find your self needing a cast of thousands to support your effort. One man working alone has no change to win with this approch. And it is clear that for many customers who are currently not using aor using but really do not need EDI, the solution is way, way beyond overkill. Many of these companies are looking for and despartly need simple solutions that can be implimented quickly. Solutions that they can live with and use, with simple moddification by manybe one person on staff, such that they no longer need th builders. With .Net I fear the builders will be busy for life supporting the instations which the users have been tricke into believing they can support themselves. Instead they are finding that they are requiring to build their own in house data processing group and belive me. It is not just one or tow people. These groups are tuning in the the biggest department in the company.

I feel at this time the applications being developed in the open source communiting will provide the best and quickest solution for the business class customer with sales in the one million to $250 million dollar range. And there are far mor of these customers than are represented by the fortune 500 or 1000 biggest companies in the united states. Also I personally am interested in an implimention of a solution, not a carrier with a company. I would hope that after the house is built that the new owners can live in the house and enjoy it for many years to come. I do not want them to think the the architecs, general contractors and builders are going to become a permanant fixture in the business. We can fix these companies. And we will be invided back in 5 to 7 years to help them again if needed. We can fix their problem. But we do not have the technology and the resources now to be able to fix American hospital Supply, Quacker Oats, Keebler Cookies or the University of Chicago Hospitals. The solutions that hey require are not an instalation. Those solutions are careers.

I've installed over 70 computer systems, mostly data, some voice, over the last 30 years.  I'm 55 years old.  At age 25, I started my first order processing system, working with Northern Petrochemical, a Division of Northern Natural Gas, which became Enron.  After having left a job as an area process chemical engineer with Union Carbide as a co-op student,  and while getting an MSIA degree from Purdue University in business, a project was started that took 5 people and 5 years to complete.  In the1970 to 1975 time frame there was not a lot of on line, real time, order processing software available.  In fact there were not many tools available to build these systems.  We built our own screen generators.  We built our own message control systems for transaction based  processing. We were exited when we moved from 1 line text editors, to full screen word processing tools.  We were lucky enough to have real data base software with file and record locking, transaction journaling for roll back, and automatic restart and recovery in the event of hardware or system software failures - which did happen.  I was lucky enough to have been able to attend night school at the Illinois Institute of Technology where I completed a degree in computer science.  I graduated with honors, in computer science and then had three college degrees, in complementry areas - with experience.  I had been given a great foundation from which to grow.  

I then began going from company to company designing, building and implementing custom order entry systems for privately held businesses, often working with as many as 5 to 7 company installations in the same year.  At first it was taking me about one and a half years to get  5 to 10 modules up and running - Quoting, Order Entry, Shipping, Accounts Receivable, Purchasing, Inventory, General Ledger, Accounts Payable and the like.  I worked for companies in retail sales, wholesale distribution, the service industry and light manufacturing.  I worked for companies in many different kinds of businesses.  As time went on, even very large and complicated systems could be completed by one or two people, working for 40 to 80 months, depending on how many screens and reports were required.  In fact some smaller systems where designed, built and implemented in as little as 12 to 25 weeks, working part time.  This often included porting data from older systems and training the people in the company to use the software. 

And this is what I believe.

Things have changed.

And these changes, have completely changed the right way to we do it, or should be doing it.

Ok.  It's all right.  I heard you.  You don't believe me. You think the same things you've been doing for the last 10 or 15 years are going to continue to work.  Well.  You just look at it!  Think carefully about what you are doing now.  Sure many of the same basic things you did before you still are doing and still have to do now.  You get mail.  You get a lot of mail.  And often there is so much work, that sometimes you yourself help out, and  process the mail, by opening the vendor invoices, and looking for checks, and processing important correspondence.  But forget the mail for a second and look at how much email you get.  Now surely you can see the big impact that is having.  And the winners have figured out long ago, how to manage that email.  And organize that email, to create the necessary information, to grow the business and help make each and every person in your company be more productive.

But you say baloney.  Technology comes and goes.  We had telex and TWX machines then.  Now we have fax machines and laser printers.  A lot faster.  A lot better.  But the same damn thing.  Email is not different.  Just faster and better.  Not a complete replacement yet.  Just another adjunct, to the phone and all the other business tools we have learned to use, which change our business.  You point to spreadsheets and word processing software.  You may mention desk top publishing.  And if you knew anything about FrontPage 2000 and the other great web tools - like HomeSite, you would mention them also.  But I bet you would forget to mention PHP4, with the Z-end mod -- just as big as XML.  Maybe even bigger.  Just because Microsoft bought Visio.  And now you know what that is.  And you use Visio.  And you love it.  That doesn't count.  You still think that Oracle 8i is just the old release of an SQL data base.  I can not believe you really understand what is happening yet.  I do not think you really have carefully studied what Oracle has done with 9i.  Are they going to win?  No.  I don't think so.  But are they going in the right direction?  You bet!  And 200 miles an hour with their hair on fire. 

There are things you do not yet know about.  And it is turning out that knowing these things.  And understanding these things, may be more important than the seminars.  And more important than the space advertising.  And more important than the direct mail marketing.  And more important than the yellow pages.  And more important then telemarketing.  And more important than orders, you get, from word of mouth references, that existing partners or client or customers give to prospects which turn into new customers.  WHAT??  More important than all of these things?  Yes.  Not just a little more important.  A lot more important.  Way, way, way more important.  Because the change affects not just how you get your customers.  But how you get existing products and services.  And how you get new products and services.  And how you receive these products and services.  And how you deliver these products and services.  

I used to dial in to modems.  And I still do.  And I used to connect with telnet, in through ISDN or Frame Relay. And I still do.   But now there is flat rate ISDN and (DSL)lines to telnet through.  Do you think this is going to continue?  Of course it will not continue.  It is changing.  GigaPipes are here, and they are not just another fat pipe.  Cable modems are everywhere.  Just because you can not download a video tape from a dish on the Sears Tower to your TiVo 30-hour hard drive now in November 2000, that you will soon be able to do, and more -- much more.  Of course you will.  Wireless repeaters will let you move around, and still go 10 times faster then now.  Fixed dish, point to point, line of site, is becoming as common this year as (DSL)lines and DirecTV or DISH Network were last year.  Four years ago, these technologies were nothing.   

Telnet is being replaced.  And replaced fast.  With eleven great new plug ins that make any web browser into any terminal that ever was.  Believe me the restriction that you had to be a DEC VT100 or ANSI standard or wyse50 or wyse60 is over.  You can be anything.  Oh.  And the best part.  I forgot to mention the best part.  The plug in emulators?  They are all free.  Download 'um all day long.  Every week there are new ones.  Every day they get better.  This is no joke.  The rate of change is so pervasive you will not believe it, even though it is happening right before your eyes.  But many people do not even know what telnet is.  And almost nobody can grep.  They certainly did not teach this to you in school.  And take my word for it.  They are not teaching Johnny to grep, in any school I know or have heard about.  Let's face it.  Johnny can't grep.  I use the telnet in Webmin, but it is written in java, and I can not understand the code.  I don't like the way things drag and drop, but I will find one in php - or find a smart guy that has written VT100 emulators in the C language, to do it for us.  Read about the one free telnet browser and plugin software products I'm using here  

And that is exactly my point.  These new things.  This email thing, is the same damn thing.  Just a dot on the continuum that started on the cave walls and went through the printing press, the pony express, the telegraph and the line printers.  Only faster and better.  And email is faster and better than a fax, in many cases, but it does not yet replace the fax because very few people are using the electronic signatures they do not even know they have.  So what, you say.  We have caller id.  We're putting in E911.  We have a call center.  We have a web page.  We know what's going on.  Maybe not.

And this is what I think you do not know!

And it is a little subtle.  But it is for sure there, for anyone that really wants to look.  And it is becoming so clear, that soon.  Very soon.  In maybe three or four months from now, if you ignore this paragon shift -- you in your business will be just as far off the mark, as any company is today that ignored the power of using email, by showing every employee and teaching everyone how to organize their email, and communicate with email, and be way more productive than they ever could be, with just a phone, a fax and a printer.

But since it seems to be a little confusing to some people.  And you may find yourself saying, that what I am about to say is not true.  You may say that can't be true.  That is not happening.  That is not what we have been told.  That is not what we have been taught.  And more importantly, that is not what we are doing now.  But it doesn't matter. It doesn't matter at all what you think.  Because what I am going to explain to you is happening right now and it can not be stopped.  There is absolutely nothing you can do, and nothing you can say to stop it.  Or even slow it down.  In fact the truth will come out.  And it will happen faster and faster because the Internet has let us do something we (us computer scientists), always wanted to do, but up 'till now, never could.  You see they lied to you.  And they are still lying to you.  Because you do not speak the language. And you have the wrong idea.  Fully 100% of the over 50 companies with which I am now working with every day, and every week, and every month, do not get it.  I haven't been able to explain it.  The owners simply do not understand.  They are so confused.  They actually believe that B to B and B to C means, Business to Business and Business to Customer (or Business to Consumer).  It means something completely different than that!

But I think I've found the answer in the Bible.  And so I offer this parable.

But just before I give you the parable, I'll tell you 50% of the secret is in the data bases.  And 20% of the secret is in the way people are putting date into those date bases.  And 30% of the secret is in the way computer data base information, is automatically moving from one computer to another computer, without any manual intervention (unless there is a problem).   And all the old order entry systems.  And all the old service order entry systems.  And all the old purchasing systems.  And all the old accounts payable systems.  And all the old accounting systems.  Everything is migrating to be web aware.  And it's all being connected, right into your telephone system and into the computer in everyone's home and on everyone's desk at work.

Do you think for one second that because I did a bank reconciliation, with quicken on my home computer, talking to one of  my banks, on my Digital Subscriber Line(DSL), on the internet, in under 60 seconds flat, that this is not a clear indication of a big change.  This is the real deal.  I mean I downloaded every single check number, and every single date that the check was paid, and every single check amount, and every single thing about every single bank fee. (Now this minute, I have a bank that has no fee, except for the interest they pay me, because I let them have my money, in their bank, when I do not need it).  And to be completely honest, the way I had been using the software , I had to take the last baby step.  I took the actual bank balance the bank says I had, and I deducted the checks that show up on my computer as having  not yet cleared my bank, and I compared the ending balance I have in my computer to the calculated number, and made sure I had it right, or fixed it until I did.

But anyway.  When you agree that I am right.  You will be able to clearly see that business to business only started out to be business to business.  For very big companies, with only the addition of XML.  All of a sudden EDI transactions are a big mess.  A terrible waste of time.  We have been trying to jam this square peg into this round hole for over 12 years.  What were we thinking?  Now, not that it was not a good idea.  It was just a horrible implementation.  Because the only stupid tool we used, was organizations that specialized in making it work.  So if we wanted to comply because Chrysler or Ford or GM said we had to, we hired some consultants, that had done it many times before.  They sent us some software and maybe they dialed in or they came in -- and they did it for us.  And considerably more than a day late.  And thousands of dollars more than one dollar short, everybody agreed that we had done it.  And we were in compliance.  

But believe me.  I have no reason to lie to you.  EDI did not change our lives.  Nowhere close.  And we had to have someone in the company that knew how to run the EDI engine.  But heaven forbid.  If the EDI engine broke.  There was often no way for a mere mortal to fix that engine, that just didn't run.  Then the consultant came back at over $200 per hour.  Luckily it usually didn't take them long.  They work on these problems all the time.  But often they didn't have time for your little problem.  So you waited.  And often your data went in late.  Sometimes days or weeks late.  But that was considered ok.

Hi, I'm a PHP script!

GARY IS UP from scheduled maintainance. Visit FreeBSD 4.5-STABLE-RELEASE #0 server at running PHP Version 4.1.2 with the Zend scripting engine verison 1.1.1, Apache/1.3.22 and MySQL Client Version 3.23.47 & Server Version 3.23.38 with XML active.  See new info at the end.  Note dynamic info including YOUR  IP address.  Really!  Very cool.  Very, very easy.  Note that all this software was installed over the web using the FreeBSD pkg_add, which requires no knowledge of make, or make install or anything that even seems to look like compiling code.  It is all auto-magic.  Finds the right versions, downloads, puts everything in the right place, configures it for you and then starts it up.  LINUX is not looking so good after you really get into the pkg_add command.  Note:  Apache transactions are secured by  mod_ssl and includes OpenSSL Open Secure Socket Layer.  You can read all about it on their web site  Do not overlook the great link to where you can read and enjoy the really interesting story about how Microsoft is trying to learn and understand how they can compete with open source. These papers are enormously thought provoking.  Be sure not to miss the links in the table of contents to other halloween documents on the same site. Just remember.  I'm the one that told you.  You head it hear first.  Things are changing.  And be sure to learn something about the next big release for Oracle, 9i.  They are really getting serious.

Now Linux (pronounced LYNN-ux) may be a better choice if you have plenty of people that are really into the C++ language.  C has all the power and easy of use of assembly language.  C++ has all the power and ease of use of C, only much harder.  For a really stable OS, if you do not try FreeBSD, you may miss the mark.  RedHat is good, and very widely used.  But just try to do with it what I have done.  Then right away, you see the beauty of FreeBSD.  With RedHat it took me weeks to get everything working with mod_perl, DNS Bind8, sendmail, squid, Samba and all the rest.  With FreeBSD it took 20 minutes one night and 5 minutes the next morning.  Then about 15 minutes about 1 1/2 weeks later.  That was it.  It is just plain faster to do the job and easier to make it all work.  And it all works well together.  I've only set up one Caldera Linux box, and I did not have to set it up to do much more than telnet, but it was very fast, and it did what I needed right out of the box.  The install interface was different, but inside, most of the files seemed to be set up to go in the same directories as RedHat.  Reading from books taking about RedHat worked for what I needed on Caldera. 

If you would like to tryout the latest from but can't wait (it is way overloaded), why not try it on my server.  I've taken off the password, so you get get started working, right away. This is the database interface you have been waiting to be written.  In PHP and the source is so fine.  Go ahead.  Try it.  It will make you happy.  It's here . . . . .    

Visit my newest BSD 4.4-PRERELEASE #2 server at running PHP Version 4.0.5 with the Zend scripting engine verison 1.0.5, Apache/1.3.19 and MySQL Client Version 3.23.33 with XML active.  Note that all this software was installed over the web using the FreeBSD pkg_add, which requires no knowledge of make, or make install or anything that even seems to look like compiling code.  It is all auto-magic.  Finds the right versions, downloads, puts everything in the right place, configures it for you .     There are 14 company files needed to do the job. It's here: .    

I guess I would have to say, that so far I have not found any company that gets it more than Cisco. They seem to have the clearest vision. They see better than any other company I have looked into. First they practice what they preach. They have abandoned all of the thin client, gui and character based junk completely. They empower their business units to allocate and spend money, not on pc's and infrastructure, but on application software that is web aware. They have laser focus and "ruthless implementation". Without a single exception of the hundreds of projects I have looked at, that they have completed, and posted, each and every one was designed, built and implemented by 3 to 6 people -- no exceptions found yet. Each and every one used partners. Each and every one was cost justified so that there was a return on investment. Every one was conceived, designed, started, implemented and completed, with the return, in 3 to 6 months! Every one was web aware. It is really quite simple. This is precisely how they do it, and I am thinking this is how I should be doing it. #1) They created for their company, Cisco, a written 12/18-month E-business roadmap, or journey for success and then they published it on their web site, so people could read it. And people could comment on it. And it looks really good. #2) They took great care to have their current E-Business activities well integrated with their business strategy of world domination. How they sold my customer, Denton, a Cisco switch, and why my customer bought an HP server from someone else is something I need to learn and understand. Why would he spend $2,600 to $3,400 for a Catalyst 24-port Cisco switch? You can get a 24-port switch from 10 different vendors for $250 to $350. These are companies like Addtron, Allied Telesyn, SMC, Nortel 2430, Hawking, Linksys, Kingston, D-Link, Netgear and the list goes on. How is Cisco doing this? If it supported 1000 base-T or if it had a massive backplane capacity like the TrendNet switches then yes. But this switch is 2 years old? Yet it is still on the market, and it is being sold and bought today. I just need to see and understand how they are able to pull this off!

Well for one thing they are using resellers and lots and lots of partners. There is a clear E-Business mindset throughout all levels of management. They have developed an E-Business culture within their organization. Senior management is heavily involved in the companies E-Business direction. The vast majority of new application development is E-Business oriented (web-based versus Client/Server, Mainframe or ERP). They have clearly defined metrics for assessing the impact of their Internet initiatives. Their total spending on E-Business is high relative to other IT spending (PC's, infrastruture, etc.). They have an established method for allocating business and IT resources for Internet initiatives. It is quite interesting, that for a company the size of Cisco, they have given business units the flexibility to set their own E-Business application development investment levels. But it is the way in which they have structured this environment to make this even possible, which is of most interest. You can see that if you just wily nily go out and let everybody do what they want, that won't work. But they did not do that at all. What they are doing is exhibiting "Ruthless Execution" when their business units are developing and implementing E-Business solutions (e.g. 3 month projects, 3-6 people). No joke. And then they follow up. They continually enhance their E-Business product/service offerings through iterative projects. Step wise refinement. They segment, partition, simplify, clarify, design, buy, build, implement and win. Then they do it again. This gives them the agility to execute and move quickly. But the best part is that they don't do it alone.

They have experience and strength in building and managing multiple strategic and tactical relationships with complementary players. They have a strong set of partnerships with complementary E-Business players (e.g. Amazon, AOL and hundreds more). These players are not also rans. They are giants in their area. They are leaders and among the fastest changing companies on the planet. But they did not get where they are by accident. They have a standard IT infrastruture, which is strictly followed by the corporation. You do it on the web or you don't do it. Now I have spent hours and hours on Cisco's web site. It is huge. I can only imagine the size of their intranet, with an extranet site of this size. You see their Internet solutions are in constant use by every aspect of their business, and by every one of their people. Their internet solutions are flexible to accommodate rapid change and scalability. Because of they way they reduced the size, to bite size pieces, they have been able to do, what others before them have tried and failed to do. Again and again they are designing, building, buying, creating, E-Business applications delivered on time and with the needed functionality. But clearly to me they did their homework first. They have hundreds of thousands of Unix computers. But the network is the computer. When you do an nslookup of, you only get one server ip address. But it seems that when you telnet to machines all over the world and do the same thing, you each time get a different ip address, but the same web site. How cool is that. They are not trying to load balance with hardware, even though they make and sell the hardware to do it. They are load balancing their massive server farms with DNS. Clearly there is a much harder way to do that. Just try an nslookup on They are still dangerously dedicated. They are getting better, but they are not fixed. The deal is that Cisco already had the technological infrastructure and competencies to engage in E-Business initatives. I would say of all my customers now, maybe only one is even close to that. All the rest are off the mark. Way off the mark. They may not even be able to get there. They clearly don't get it. This is absolutely for sure what is required. Their employees, customers, vendors and partners must have 7x24x365 ubiquitous access to business critical information and processes. Without the web it can't be done. With the web, if you stay on the web, it almost cannot, not be done. But talking the talk and walking the walk are just not the same. You have to do it. You have to do it now. And you have to start small and simple. Crawl before you walk. Walk before you run. And the whole time think about how you can someday run like hell. /usr/local/www/data.default/index.html

The reason I have moved my root directory is to make FrontPage happy. It is now located here: /usr/local/www/data/index.htm.

Now be agressive.  I want yout to schedule and make at least 3 to 5 well thought out, planned, prepared, on-site sales call each day you plan to be in the field.

#1) I want you to select and visit at least 10 different companies.  These are mine.   Your list will be different.   a) Rose Park Hedge, Inc b) Decision Systems Plus Inc c) Britton Information Services d) Grand Illusions e) Preferred Podiatry f) Affiliated Realty g) Unique Accents h) East West Martial Arts Academy i) Brian Properties f) Brian Real Estate Taxes Esq. g) JonDon Inc h) Fred Fox Studios. i) ABT Electronics j) CDW Electronics k) l) Producers Choice j) Gentlemen's Choice k) Hair Games

Tell them all the same thing.  "I'm visiting companies because I am interested in learning "Why do some companies become successful?"  And I am starting out by writing case studies regarding the details of the computer software they are using to run their companies.  My goal is to write up these case studies and publish the information I learn on the web so that others can read it, hopefully learn from it, and in the process help teach me more about not only the best business practices that have been successful in the past.  But perhaps equally interesting, come up with a plan on how to design build and implement successful new voice and data computer systems and software, which when understood.  And successfully implemented into a business, will make a dramatic difference in the profitability of each and every single company which I select to work with -- and do business.

#2) I want you to then start visiting banks.  Your job is to select three banks in which you are going to start in the next few weeks, to begin doing business.  Now if these bankers ask you, I want you to tell them the truth, "I'm interested in developing credit and a banking relationship with your bank."   This is what I want you to do.  Start by visiting at least 10 different banks.   If they have multiple branches, then visit several different offices, for the same banks.

This is a preliminary list of the banks I'm going to visit.  Your list may be different.  a) BankOne b) TCF c) Covest d) Bank of Highland Park e) Citibank f) LaSalle. If you live in Illinois, you might find this list helfull. g) Lincon Park Savings Bank You may also find the list of banks that use Quick books very helpful in choosing three banks.  

#3) Now enter into a series of programs that will give you a working knowledge of the tools of the trade. It is not enough to have a passing understandign of these tools. You must have enought proficiency such that you yourself would be able to use these tools to design build and impliment at least one simple project. Do this in two ways. a) Attend night classes in local community colledges like Oakton and Triton and Notheastern. Visit professionals in the field and interview them about their trade. These are the tools a) Linux b) Apache c) MySQL d) PHP e) BSD Unix f) DotNet g) PostGress h) FrontPage i) HomeSite j) DreamWeaver k) Quark l)PHPMyAdmin j) Webmin k) Twig l) squirl mail m) Bind 9 n) Spam assasin o) sendmail p) XML q) CGI r) Java and Java script s) The use of the same or similar tools to build both server side as well as client side NEWI interfaces t)

The BSD Unix Guy is not really a Devil. He is really a nice guy!


The Apache documentation has been included with this distribution.

Information of the FreeBSD operating system can be found on the FreeBSD web site.